Do you work on projects where it seems like you’re missing the mark with your external customers? Do your internal stakeholders think you lack a true understanding of their needs?
Both scenarios are common within Software Development. Regardless of which SDLC framework you’re operating in (“waterfall”, “agile”, something in-between), getting to the real needs of the customer is never easy. Accurately predicting what customers want, need, and will pay for is tough. Even if you ask them, they often can’t explain what they want.
Innovation Games are a collection of collaboration frameworks that you can play online or in-person with your colleagues and customers. The goal is understanding the true needs of your customers and turning Idea into Action™.
The games themselves, while fun, are more than just play. Each game leverages deep principles of cognitive psychology and organizational behavior to uncover data that is difficult to uncover using traditional requirement elicitation or market research techniques. As you come to understand the power of these principles, your use of the games will improve, and you’ll find yourself able to discover even richer data.
