Calendar of Events

Speaker: Brian Watson

Do you work on projects where it seems like you’re missing the mark with your external customers? Do your internal stakeholders think you lack a true understanding of their needs?

Both scenarios are common within Software Development. Regardless of which SDLC framework you’re operating in (“waterfall”, “agile”, something in-between), getting to the real needs of the customer is never easy. Accurately predicting what customers want, need, and will pay for is tough. Even if you ask them, they often can’t explain what they want.

Innovation Games are a collection of collaboration frameworks that you can play online or in-person with your colleagues and customers. The goal is understanding the true needs of your customers and turning Idea into Action™.

The games themselves, while fun, are more than just play. Each game leverages deep principles of cognitive psychology and organizational behavior to uncover data that is difficult to uncover using traditional requirement elicitation or market research techniques. As you come to understand the power of these principles, your use of the games will improve, and you’ll find yourself able to discover even richer data.

In this workshop we will learn how to play 6-7 games in-person and on-line.

Learning Objectives
* Discover what customers do/do not like about your offerings
* Uncover unspoken needs and breakthrough opportunities
* Understand where your offerings fit into your customers’ operations
* Clarify exactly how and when customers will use your product or service
* Deliver the right new features, and make better strategy decisions
* Increase empathy for the customers’ experience within your organization
* Improve the effectiveness of the sales and service organizations

Biography:  Brian Watson, SPC, PMI-ACP, PMP, CBAP, CSM, Certified Collaboration Instructor

Brian is an Agile Coach/Trainer at Sketch Development with more than 20 years of experience in software development and 14+ years practicing agile. Brian has supported enterprise clients across multiple industries including: government, insurance, utilities, consulting services, financial services and manufacturing. Previously Brian was a PMO and Director of Project Delivery for a regional consulting company and VP of Professional Services at VersionOne. He has spoken at a number of conferences including: Better Software West, Cincinnati Day of Agile, Path to Agility, Agile Day Atlanta, Keep Austin Agile and Central Ohio PMI Professional Development Day. In addition to the Scrum Alliance, Brian is a member of PMI and President of the Columbus Chapter of the IIBA. He has a Masters of Education from Purdue University. When not coaching, Brian enjoys golfing and drinking craft beer.

Follow:
Twitter: @agiledub
LinkedIn: www.linkedin.com/in/agilebdub

Talent Triangle PDUs:
Technical - 3
Strategic & Business Management - 4
Leadership - 1
TOTAL PDUs - 8         

Event ID:
20190517-1

Date / Time of Event:
May 17th, 2019 from  8:00 AM to 5:00 PM

Agenda:

From	To	Content
8:00 am	10:00 am	Presentation/Discussion/Game Simulation
10:00 am	10:10 am	BREAK
10:10 am	12:00 pm	Presentation/Discussion/Game Simulation
12:00 pm	1:00 pm	LUNCH
1:0 pm	3:00 pm	Presentation/Discussion/Game Simulation
3:0 pm	3:10 pm	BREAK
3:10 pm	5:00 pm	Presentation/Discussion/Game Simulation/Retrospective

Location:Veterans United
Community Room
300 Diego Drive, Columbia, MO 65203

Attendee Cost:
$250 for non-members
$200 for members

Each Attendee will Earn:
* Eight (8) PDU’s/CDU’s
* Certified Collaboration Architect White Belt
* Complimentary one (1) year subscription to the Conteno Weave ® online platform

Recommended Audience:
This presentation is geared to all professionals wanting to increase their knowledge on leveraging collaboration frameworks to deliver higher value products to customers

Prerequisites or Requirements: None